Left:Peter Pilotto SS2012 (www.peterpilotto.com) - Right: Dries Van Noten SS2012 (photo via www.style.com)
Photographers and digital artists take new approach to fashion. For few seasons have we been amazed by powerful prints, with strong colors and images, in front row collections. In summer collections 2012, many designers had taken new printing technique to their own and launched techno prints as a true trend.
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| Alexsander McQueen 2010 (photo via www.style.com) |
One of the first designers that really introduce us to the power and potential of digital imaging and started the digital-print revolution was Alexsander McQueen with his spring 2010 collection. Mcqueen's collection consisted among other snake inspired digitally printed dresses which together with the fantastic accessories and styling truly catch the eyes and made whole collection memorable.
Also designer brands Peter Pilotto and Mary Katrantzou have been creating collections with amazing prints. Behind the label Peter Pilotto is designer duo Peter Pilotto and Christopher De Vos. In their design, have prints self-evidently mail role to play. As a result of "technocratic" printing design, overall impression is modern and futuristics.
Mary Katrantzou’s design truly takes all the joy from opportunities and liberation that digital printing technique has to offer. Her design is colorful, playful and collage of different prints and motifs.
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| Mary Katrantzou SS2012 (www.net-a-porter.com) |
Digital printing techniques have made it possible to print high quality pattern design, photos and images, with strong and bright colors, on different fabrics.
The advantage of digital printing technique is unique pattern design and print placement which allows pattern to follow the shape and silhouette of the dress in optimal way. Even though print placement is time consuming, result is a spice of wearable art.
The advantage of digital printing technique is unique pattern design and print placement which allows pattern to follow the shape and silhouette of the dress in optimal way. Even though print placement is time consuming, result is a spice of wearable art.
Without the doubts this new pattern design genre is something that will stretch pattern design and design in general to new dimensions - futuristic, imaginative and playful.
