WEARABLE PHOTOGRAPHY AND DIGITAL IMAGING

Left:Peter Pilotto SS2012 (www.peterpilotto.com) - Right: Dries Van Noten SS2012 (photo via www.style.com)

Photographers and digital artists take new approach to fashion. For few seasons have we been amazed by powerful prints, with strong colors and images, in front row collections. In summer collections 2012, many designers had taken new printing technique to their own and launched techno prints as a true trend.  

Alexsander McQueen 2010  (photo via www.style.com)

One of the first designers that really introduce us to the power and potential of digital imaging and started the digital-print revolution was Alexsander McQueen with his spring 2010 collection. Mcqueen's collection consisted among other snake inspired digitally printed dresses which together with the fantastic accessories and styling truly catch the eyes and made whole collection memorable.

Also designer brands Peter Pilotto and Mary Katrantzou have been creating collections with amazing prints. Behind the label Peter Pilotto is designer duo Peter Pilotto and Christopher De Vos. In their design, have prints self-evidently mail role to play. As a result of "technocratic" printing design, overall impression is modern and futuristics.  

Mary Katrantzou’s design truly takes all the joy from opportunities and liberation that digital printing technique has to offer. Her design is colorful, playful and collage of different prints and motifs.  

Mary Katrantzou SS2012 (www.net-a-porter.com)

Digital printing techniques have made it possible to print high quality pattern design, photos and images, with strong and bright colors, on different fabrics.
The advantage of digital printing technique is unique pattern design and print placement which allows pattern to follow the shape and silhouette of the dress in optimal way. Even though print placement is time consuming, result is a spice of wearable art.

Without the doubts this new pattern design genre is something that will stretch pattern design and design in   general to new dimensions - futuristic, imaginative and playful. 

                   Left:Peter Pilotto SS2012 (www.peterpilotto.com) -Middle and Right: Etro SS2012 (www.etro.com)

LOOK FOR SPRING AND SUMMER 2012

Spring and summer 2012 is for natural, even nude look, with hint of colors. Sun and spring bring colors to live, one by one. Overall look is pure, natural and luminous, and a focus is either in lips, eyes or strong brows. Ideas for summer make up are combining vintage inspirations with modern twist. Even though the general look in modest with timeless natural tones, sun kissed skin and healthy glow, summer’s make up trends encourages to play with colors and even exaggerate with shocking colors, details and decorations. 

Color palette varies from fresh and fruity tropical colors, pastel shades to metallic and pearlescent, dark tones and wide range of reds.

MODERN CAT EYES 

The 60’s dramatic cat eyes or 50’s classical and elegant eye lines? Or be your own makeup artist and create your own modern lines.  Either or, the touch is allowed to be strong and playful. The same rule refers to lashes as well. Doll lashes and voluminous mascara highlights eyes.    

METALLICS

Magical and futuristic glance. Different metallic eye shadow glitzes in shades of silver, gold, copper and bronze. Dark silver shades are combined with mid-night blues for smoky eyes look. 

LIPSTICK ROUGE 

Lip make up goes from one end to other. Summer lips are either impressive dark shades like plum, dramatic and classical red or light as a rose bud. Aside from different red shades, pink, coral and peach have a strong role this summer. Dual coloring gives more experimental look. Lips gets intensive and three dimensional look when two different shades are combined - darker tones for inner part of lips and lighter colors for outer parts and lines.

 

TROPICAL WIND

Summer wind touch eyes, cheeks and lips with fresh, fruit colors and pastel shades. Peach and different tones of orange are ideal for eye shadows, blushes and lips. Green, turquoise and aqua gives fresh look for eyes. 

All photomontages: eija